Last Updated: 07-Jan-2026
This Privacy Policy describes how Ultimate Swim Shop (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://ultimateswimshop.com (the "Site").
1. Personal Information We Collect
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.
- Device Information: Version of web browser, IP address, time zone, cookie information, what sites or products you view, and how you interact with the Site.
- Order Information: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Customer Support Information: Information provided during interactions with our support team.
2. How We Use Your Personal Information
We use your personal information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
3. Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
4. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
You can opt out of targeted advertising by:
• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
5. US State Privacy Rights
Depending on where you live in the US (including California, Virginia, Colorado, Connecticut, and Utah), you may have specific rights regarding your personal information, including:
- Right to Know: The right to request what personal information we have collected about you.
- Right to Delete: The right to request that we delete your personal information.
- Right to Correct: The right to request that we correct inaccurate personal information.
- Right to Opt-Out: The right to opt-out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.
To exercise these rights, please contact us at customerservice@ultimateswimshop.com.
6. Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies.
7. Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at customerservice@ultimateswimshop.com or by mail using the details provided below:
Ultimate Swim Shop
355 Warren Ave
Stirling New Jersey 07945
United States